Apple was "late" with introducing many leading-edge features to iPhone. What should have been clear then was that Apple's incremental approach to iPhone was both a great strength and a great weakness. By then iPhone 4 was close to launching - arguably the single-most iconic model ever with its vertical slab sides and combination of metal and glass - but it still wouldn't be on Verizon. I went to see the competing products, sold under the Droid name and when I learned they didn't have pinch-to-zoom told my favorite Verizon rep: "Call me when one does." It wouldn't be until early 2010 that the Droid Incredible was out and worth purchasing. Still, iPhone had a powerful impact on me. The phone was gorgeous that it almost never worked in the San Francisco Bay Area was hideous. A few years before iPhone, I made the mistake of switching to Cingular (the bizarre, dead brand name for what is mostly AT&T Wireless today) to get access to another exclusive: the Motorola RAZR. It left the many of us who had become convinced that Verizon was the best carrier out in the cold. The first model ran only on AT&T's network, through an exclusive deal that the late Steve Jobs had cut. Apple has sold another 1.15 billion iPhones since. What Apple had wrought with the mouse/windows/icons user interface of the 1984 Macintosh it had smashed with the multi-touch iPhone, even if the 2007 model would sell fewer than 6 million units in its first year. Calling this the multi-touch era isn't inaccurate when you consider the same technology is also on the hundreds of millions of tablets out there, not to mention convertible PCs like the Microsoft Surface.
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